Founded in Fremantle in 2020 by Creative Director Matt Holmes, Mad About the Boy is a contemporary menswear brand and concept store built on the belief that fewer, better things endure.

We seek out garments with purpose. Pieces defined by exceptional fabrication, considered proportions and uncompromising construction—chosen not for a moment, but for a lifetime of wear.

Our own collections exist alongside a carefully edited selection of independent designers from around the world. Each is united by a shared philosophy: honest design, quiet confidence and an unwavering commitment to quality.

We don't chase trends or seasons. We invest in ideas that outlast them.

Every piece has earned its place. Every brand has a reason to be here.

Mad About the Boy is not about abundance. It's about discernment.

A place for clothing worth returning to.