Mad About the Boy is a contemporary menswear brand and concept store, founded in 2020 by Creative Director Matt Holmes.

We believe in precision without pretense. In garments that earn their place through cut, fabric, and feel—not hype. Each collection is designed to be worn, lived in, and revisited—season after season.

Mad About the Boy is a curation of what belongs. Our in-house collections sit alongside a considered lineup of independent designers who share our belief in permanence over trend, and design over noise.

We’re not here to carry everything — just what matters.